Empowering individuals and corporates

Our services

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Harmonization of the rules of etiquette and international protocol and the principles and fundamentals of Arab and Islamic culture.


Our Goals

Building a vibrant society whose members respect different cultures, 2030 vision.

Qualifying trainees with knowledge and internationally recognized skills in dealing with everyone through to VIP’s and official guests in many local and international events and forums.

Link the concepts and practice of work etiquette and popular diplomacy with individual everyday behaviors

Harmonization of the rules of etiquette and international protocol and the principles and fundamentals of Arab and Islamic culture.

Introducing public diplomacy and its use as a soft and smart power in communication between people.


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    Our Clients

    We have the privilege of working with many clients. Some have requested their confidentiality which we respect.