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About Us

SAMT Group is an exceptional and innovative international consultancy brand for etiquette and VIP diplomatic protocol, dedicated to providing unparalleled knowledge on seamlessly integrating into any society. Our team comprises a group of highly skilled communication and etiquette specialists from around the world.
At SAMT, we believe that good manners, good intentions, and good reputation are the hallmarks of success. Our services are designed to equip our clients with the knowledge, skills, and confidence necessary to navigate diverse cultures with ease, empowering them to build strong relationships with grace and sophistication.

SAMT STORY

We believe that every human being must be unique and special in his way, so we tailor our approach to align with every client's unique requirements and needs.

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Founders

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Hasnaa Aloufi
CEO Founder of SAMT Group

Hasnaa, he Founder and CEO of the company, holds a MA in Communication and Media Management from Emerson College, Boston, USA, and has lived in various countries, which has fueled her interest in understanding why different cultures approach the same situation in different ways. This interest was further heightened when she volunteered for the 2016 US Presidential campaign. Hasnaa is proud of her Saudi Bedouin heritage and is dedicated to bridging the cultural gaps and helping people of all ages and backgrounds become confident global citizens. Her favorite motto is, "Life is short, but there is always enough time for courtesy”.

Saria Abdeen
Co-Founder COO of SAMT Group

Saria the COO of the company, holds a degree in Business Administration and a Sales & Marketing diploma, which ensures the expertise to understand the needs of discerning corporate clients. She has travelled extensively and lived in different countries with assorted cultures, making her well-positioned to understand the value of knowing the correct way to behave in varied locations. As a Saudi woman who believes in the young generation and the 2030 vision, her goal is to assist clients in mastering the soft skills and techniques of business etiquette and related protocols to empower them to achieve a competitive edge and build confidence as they progress in the business environment. Her motto is "respect and accept," which she likes to see applied in both her work and social life.
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VALUES

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Cultural awareness

We are committed to understanding and respecting the cultural backgrounds and differences of our clients and incorporating them into our work. We embrace diversity, respect different cultures and backgrounds, and promote inclusion and understanding.

Responsibility

We believe in conveying an honourable image at international forums, conferences, and events. Our focus on responsibility ensures that our clients are always represented in the best possible light.

Creativity

Our solutions are tailor-made to meet the precise needs of each client. We pride ourselves on our ability to be creative and innovative, while always remaining professional.

Quality and Excellence

We understand the importance of presenting our content and methods in a way that is respectful and in accordance with the culture of the society. Our dedication to excellence ensures that we provide the highest level of service to our clients.Our commitment to the best curricula, cutting-edge communication methods, and continuous improvement is what sets us apart. We strive to provide our clients with exceptional service and expertise.

Elegant and Professional

VISION

At SAMT, we aspire to be the foremost organization promoting Saudi Arabia's brand and values, while embracing the opportunities and challenges of our rapidly evolving world. We aim to empower individuals with the knowledge and skills to enhance their lifestyles, communicate effectively, and cultivate polished manners that respect and embrace diversity.

MISSION

Our mission is to create a movement that positively impacts the quality of life for everyone, regardless of background. We strive to build a vibrant society where members respect different cultures and religions, and where etiquette and protocol are harmonized with the principles and fundamentals of Arab and Islamic culture. We aim to share knowledge and globally recognized skills when communicating with VIPs and official guests, both locally and internationally.

ACCREDITATIONS

A Mentored Partner of the International Etiquette & Protocol Academy of London

SAMT is proud to have been classified a Mentored Partner of the Minding Manners International/International Etiquette & Protocol Academy of London.  The Founder of SAMT, Ms Hasnaa Aloufi, was trained,  certified and graduated as a Diamond Consultant with a licence to present their programmes covering international social etiquette, international business etiquette, international youth etiquette and international protocol and diplomacy.  With other team members undertaking similar training, we have ensured that our team were trained by Europe’s leading etiquette consultancy ,which has enabled us to grow with a strong foundation and this special relationship provided the ongoing support which has allowed us to further develop our expertise.  Their ongoing support and guidance ensured that we continue to uphold the highest standards in the industry as we evolve and adapt our programmes to be current and relevant for our clients in the Kingdom of Saudi Arabia and around the Gulf region.
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