The SAMT symbol was designed to reflect the essence of a hummingbird, both in its form and singularity. The bird’s distinct traits inspire our commitment to a unique approach in everything we do, much like the hummingbird’s unmatched way of flying and its precision in reaching its destination.
Our team comprises a group of highly skilled communication and etiquette specialists from around the world. Our mission is to create an enduring and positive first impression for all our clients, by providing them with customized solutions that guarantee success in the business environment. We take great pride in our dynamic approach and meticulous attention to detail, which sets us apart and establishes us as the preferred choice. At SAMT, we believe that good manners, good intentions, and good reputation are the hallmarks of success. Our services are designed to equip our clients with the knowledge, skills, and confidence necessary to navigate diverse cultures with ease, empowering them to build strong relationships with grace and sophistication.
In Samt We believe, that every human being must be unique and special in his way, so we tailor our approach to align with every client's unique requirement and need.
Is to convey an honorable image in international forums, conferences and events.
In providing the best solutions adapted to the needs of the clients.
In presenting the content and methods according to the culture of the society.
At SAMT, we strive to promote cultural awareness of the importance of implementing cultural protocols as a necessity and not a luxury in today's globalized world. Our goal is to cultivate a society that values and respects different cultures, in line with the kingdom’s 2030 vision. We also aim to bridge the gap between work etiquette, popular diplomacy, and everyday behaviours by harmonizing the rules of etiquette and international protocol with the principles and fundamentals of Arab and Islamic culture, so we ensure that our clients can navigate diverse cultural settings with ease and grace.
For another larger-scale client and similar projects in our portfolio, we had the privilege to provide the full VIP Guest Experience and Protocol Services to the Q22 FIFA World Cup, Qatar. Which was held in Doha, and more than 300+ employees from FIFA and Q22 were trained.
For a larger scale clients and similar projects in our portfolio, we are honored to have provided our VIP Protocol Services to the Federal Competitiveness and Statistics Authority, UAE for and the United Nation World Data Forum 2018 which was held in Dubai, when we trained more than 2500+ employees/volunteers.
Since its inception in 201 8, SAMT has been privileged to work with many high-profile organisations and individuals. Our trainings are designed to equip delegates with the knowledge and expertise to be able to work with clients and colleagues at all levels with professionalism, polish and ease.
SAMT has taken a comprehensive approach to establishing protocol management and governance in Al-Ula, including roles and responsibilities, organizational structure, job descriptions and processes, a bilingual protocol guide, and providing training on etiquette and protocol rules.
